Karly holland, CFP®, CTS™

Lead advisor

Karly’s inspiration for a career in financial planning was sparked in college when she realized that many of her peers didn’t understand basic budgeting. Karly’s dad had taught her to be responsible with money, and she wanted to build on that knowledge so she could help herself and others. Today as a CERTIFIED FINANCIAL PLANNER® professional, she is thrilled to help our clients understand the why and the how of their financial planning recommendations so that they can feel confident that they are on the right track.

As a Lead Advisor, Karly assists in prepping for client meetings, preparing financial plans, and researching clients’ questions. With a background in tax projections and preparation, she also reviews tax returns and analyzes the potential tax impacts of strategies such as Roth conversions. Karly enjoys the tax-planning aspect of her responsibilities, particularly when she works with people who are getting close to retirement, when the impact can be crucial. She counts her most satisfying career moment as the day she presented a financial plan to a client, who thanked her, saying a weight had been lifted off them.

Outside of the office, the Virginia resident enjoys spending time with her husband and daughters. You might also find her reading or spending time outdoors, including hiking with her pup, Mabel. Unlike many people, she is no fan of chocolate or coffee, but she loves Mexican cuisine.

Education and Designations

  • CERTIFIED FINANCIAL PLANNER®, CFP Board

  • Certified Tax Specialist™, Institute of Business & Finance

  • Bachelor of Science, Financial Planning, University of Georgia (Graduated Magna Cum Laude)

Memberships and Community Involvement

  • Member, Financial Planning Association (FPA)

  • Member, FPA NexGen

  • Member, National Association of Personal Financial Advisors (NAPFA)