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The Ignored Generation - No industry has ignored you more than financial services.
Generation X is typically considered the generation born after the baby boom ended. There are quite a few different definitions for what birth years qualifies someone as Gen X but the common range is 1965 – 1977. Some researchers extend it to the year 1981. However you define it, Generation X is a distinct generation. Statistically, it is highest educated generation in terms of levels of education completed. Generation X was defined by the “Reagan Years” and the 1980’s. This generation saw the advent of the home computer, video games and cable TV (especially ESPN and MTV) Much of the development of Gen X is linked to these technological changes.
Generation X prefers the “free agent” model of work and lack loyalty to corporations. They change jobs more often than any other generation before them. This has led many to call them inpatient for not working their way up corporate ladders. Though they are typically criticized as “lazy” by their contemporaries, they are credited with a large growth of entrepreneurship in the United States. Some believe this perceived “laziness” by older generations stems from Generation X’s efficient use of technology.
Remember getting a new video game or a new piece of technology? Did you read the instructions manual or just start it up and begin playing? Most Gen X’ers never read instruction manuals. Instead they learn by diving right in.
