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The UnBabyBoomer - You are called a boomer but you just don't feel that old.
Generation Jones is a term typically used to describe the younger baby boomer generation (people born between 1954 and 1965). The term was brought to life by cultural historian Jonathan Pontell to help explain what he considered a generation lost between Gen X and the Baby Boomers.
Generation Jones stems from the line “keeping up with the Joneses” and marks a competitive generation. Individuals born in these years typically had children early, are internet and technologically savvy (despite the reputation of not being so, due largely to their older Baby Boomer counterparts) and were one of the first generations to look at their work more as a career than a job. Many Jonesers feel they share some things with Gen X and some things with Boomers, but they feel there are some major differences. Over 80% of people born between 1954-1965 say they fell “in-between” these two generations. Because of this, usage of the Generation Jones term is growing rapidly. In fact, Yale University now teaches Generation Jones in a course called: Managing a Multiple Generation Workforce.
